Still, the Quadruple Aim as a compass for healthcare marketing makes for a pretty great metaphorical tool, so we’re rolling with it.Īny good compass helps to orient you on your current course, while also allowing you to course-correct as needed if you end up headed in the wrong direction. We’re not trying to reinvent the wheel here.
Doctors Bodenheimer and Sinsky actually reference “a compass to optimize health system performance” in their introduction of the Quadruple Aim. Unapologetically, relating the four directions on a compass to the four points of the Quadruple Aim is not a metaphor originally conceived for this post.
The overall moral of the Quadruple Aim’s story, from a healthcare marketing perspective is that patient care and experience, population health, and cost control are the three biggest rallying points for healthcare professionals… but healthcare professionals must also be reminded to care for their own work-life health to maintain optimum efficiency.Ĥ Points in the Quadruple Aim & 4 Primary Directions on a Compass for Healthcare Marketing: Work life enhancement for healthcare providers.In short, the four tenets of the Quadruple Aim for healthcare organizations are maximized and mutually achieved effectiveness in: An important side note for healthcare marketers here… the idea of appealing to the “What’s In It For Me (WIIFM)” factor that normally works in most marketing scenarios should likely be amended to something like WIIFMPPOOAFMMT – “What’s In It for My Patients, Population, Organization, or Alright, Fine, Maybe Me Too?” for healthcare audiences. Healthcare leaders and organizations so enthusiastically prioritized improving patient experience, population health, and cost-reduction / profitability that the healthcare professionals themselves suffered significantly increased cases of burnout. The reasoning for this addition, interestingly enough, was a bit of an unintended consequence of fervent adoption of the Triple Aim by healthcare organizations. The Quadruple Aim, with its introduction most frequently traced back to an Annals of Family Medicine article by Thomas Bodenheimer, MD and Christine Sinsky, MD maintains the original three tenets of the Triple Aim, but adds, “the goal of improving the work life of health care providers, including clinicians and staff.” Originally, it was the Institute for Healthcare Improvement (IHI) which coined the Triple Aim, defined as: “simultaneously deliver excellent quality of care, at optimized costs, while improving the health of population.” Like any self-respecting industry term, the Quadruple Aim came to be as a refreshed iteration of an earlier concept. Healthcare Marketing Cliff Notes for the Quadruple Aim Story: Genuinely, though, healthcare professionals rally around the Quadruple Aim because it’s arguably among the highest ideals toward which healthcare organizations and professionals can aspire. For one, admittedly from a cynical marketer’s perspective, it’s a bit of a dinner-bell phrase that grabs healthcare professionals’ attention. What is the “Quadruple Aim” in healthcare? To be successful in healthcare marketing, it’s a concept marketers must understand.
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